Email Outreach

Stormy's email outreach system lets you send personalized cold emails to creators through your connected Gmail accounts. Instead of manually writing hundreds of emails, you define your campaign once and let Stormy handle personalization, scheduling, and follow-ups automatically.

How It Works

The outreach system has three core components that work together:

1. Templates define the structure and content of your emails, including variables that get filled in per-creator.
2. Sequences orchestrate multi-step campaigns with automatic follow-ups and timing logic.
3. Rate limiting controls send volume to protect your Gmail account's sender reputation.

When you launch a sequence, Stormy pulls creators from your selected list, generates a personalized version of each email using AI, and sends them through your connected Gmail account on the schedule you define.

Connecting Your Gmail Account

Before sending any outreach, you need to connect at least one Gmail account. Go to Settings > Integrations > Gmail and complete the OAuth flow. Stormy requests send permissions so it can deliver emails on your behalf.

You can connect multiple Gmail accounts and assign different ones to different sequences. This is useful for:

• Separating outreach by brand or campaign
• Distributing send volume across accounts
• Having different team members use their own accounts

Email Tracking

Every email sent through Stormy is automatically tracked. You can monitor three key engagement signals:

Tracking data feeds back into your sequence logic. For example, a follow-up step can be configured to only send if the previous email was not opened, or to skip if the creator already replied.

Deliverability Basics

Getting your emails into the creator's primary inbox rather than spam is critical. Stormy helps with deliverability in several ways:

Sender warmup. New Gmail accounts or accounts that haven't sent outreach before need to gradually increase volume. Stormy's rate limiting system handles this automatically.

Personalization. Generic mass emails trigger spam filters. Stormy's AI generates unique content for each creator based on their profile, platform, content style, and audience size. No two emails are identical.

Send patterns. Stormy spaces out emails with randomized delays to mimic natural human sending behavior rather than blasting hundreds of emails in seconds.

Clean lists. Before adding creators to a sequence, make sure their email addresses are valid. Stormy's email discovery feature verifies addresses during the discovery process, which reduces bounce rates.

Typical Workflow

Here is the standard workflow most teams follow when running outreach campaigns:

1. Build a list. Use Creator Discovery to find relevant creators and add them to a list.
2. Discover emails. Run email discovery on the list to find and verify creator email addresses.
3. Create templates. Write your initial outreach email and follow-up messages using templates with variables.
4. Set up a sequence. Create a sequence with your templates, timing, and conditions.
5. Configure rate limits. Review your send limits to match your account's warmup stage.
6. Launch. Start the sequence and monitor engagement from the outreach dashboard.
7. Handle replies. Incoming replies appear in the AI Inbox where you can manage conversations.

What's Next

• Sequences — Learn how to build multi-step automated campaigns
• Templates — Create reusable email templates with smart variables
• Rate Limiting — Configure send limits to protect your sender reputation