AI EMPLOYEE FOR CREATOR OPERATIONS

Your AI employee for creator spreadsheets, briefs, and Spark codes.

Stormy manages every creator row: emails, outreach, replies, rates, briefs, post dates, Spark-code requests, and paid handoffs across Slack, Gmail, Sheets, Docs, and ad accounts.

Creator roster · Briefs · Replies · Spark codes · Paid handoff
RUNS ACROSS
Paid
Workspace
Approvals
TRAINED ON CREATOR AND PAID SOCIAL OPS

Stormy already knows
what works.

Stormy has studied the operating moves strong growth teams make every week — who to recruit, who to follow up with, what to approve, when to boost a post, and when to cut spend. You decide the strategy. Stormy runs the workflow.

AllbirdsOlipopGlossierLiquid DeathHimsBombasRidgeVuoriCozy EarthMagic SpoonBrooklinenCarawayAllbirdsOlipopGlossierLiquid DeathHimsBombasRidgeVuoriCozy EarthMagic SpoonBrooklinenCaraway
STORMY · LEARNING · LIVE
This week Stormy studied:
OLIPOPHow they grew their creator program from 12 to 800 in a year — exact outreach script.
RIDGETheir playbook for cutting Google Ads waste by half without losing sales.
LIQUID DEATHWhen to scale a TikTok campaign vs. when to let it cook another week.
VUORIHow to spot a creator who'll actually sell vs. one who'll just post.
Playbook · #042When to pause a TikTok campaign

If cost-per-sale doubles in under 5 days on a campaign you've been running for 14+ days, pause it. Don't try to optimize. The audience is fatigued — refresh creative.

Learned fromLiquid Death· 8 other brands
240+Playbooks learned
$2.1BAd spend studied
8-figBrands modeled

Hire someone in-house and you get whatever they happen to know. Stormy brings the playbooks, the spreadsheet discipline, and the follow-through.

WHAT STORMY MANAGES

Manage the sheet, briefs,
replies, and Spark-code handoffs.

Stormy manages the creator operating system that normally lives across spreadsheets, docs, inboxes, Slack, and ad accounts.

Keeps the creator spreadsheet alive

Stormy enriches emails, fills missing fields, scores fit, updates status, and keeps the roster useful after the campaign starts.

Updated 248 creator rowsroster clean
Enriched emails and social links181 verified
Tagged brief and post status42 priority
Drafting next follow-up batch18 of 30 done

Manages briefs, replies, and approvals

Stormy keeps every brief attached to the right creator, drafts replies, follows up, updates rows, and escalates the few decisions that need a human call.

Stormy 8:14 AM

Three creators replied. Two briefs are ready to send. One wants $3,500 plus 90-day paid usage. Want me to counter at $2,400 with 30-day usage?

Turns creator wins into paid tests

Stormy tracks posts, flags winners, requests Spark codes, prepares paid amplification tests, and keeps spend, replies, and launch decisions approval-gated.

Mon 8:14aSend 30 creator follow-upsYou approved9 replies
Mon 9:02aBrief 4 UGC creatorsYou approved3 posts scheduled
Tue 11:30aHold @maya paid usageYou changed itNeeds rate approval
Wed 7:48aRequest Spark codeYou approvedpaid test queued
HOW IT WORKS

From spreadsheet to briefs to Spark codes.

The workflow is linear: give Stormy the source of truth, let it operate across the tools, and approve briefs, replies, spend, and paid launches.

01

Bring the spreadsheet

Upload your creator roster, connect email and Slack, or define the campaign you want managed.

02

Stormy fills the rows

It enriches emails, checks missing fields, tags outreach status, and keeps the creator sheet current.

03

Stormy manages briefs

Briefs, revisions, replies, usage rights, rates, follow-ups, and deadlines stay attached to each creator.

04

Stormy requests Spark codes

It tracks winning posts, queues Spark-code requests, and prepares Meta, TikTok, or Google paid tests.

05

You approve decisions

Stormy tells you what needs approval, what shipped, and what it plans to do next.

OPERATIONS WORKFLOWS

Manage the creator spreadsheet, every brief, and every Spark code.

Stormy is not a generic assistant. It is an AI employee built to manage the operating layer behind influencer marketing: roster rows, emails, briefs, replies, approvals, Spark-code requests, and paid handoffs.

01 / Creator spreadsheet

Keeps the creator roster as the source of truth.

Stormy manages each creator row: fit, contact, email status, outreach stage, rate ask, brief owner, post date, Spark-code status, and next action.

TikTokcreator-roster.xlsx
02 / Email enrichment

Find real emails before outreach moves.

Stormy enriches creator emails, validates contact fields, flags placeholders, and keeps the sheet clean so outreach only runs on usable contacts.

# enrichment pass
+ 181 verified emails · 42 priority creators
 19 missing contacts · held from outreach
03 / Brief management

Manages the brief for every single creator.

Stormy keeps creator briefs, deliverables, talking points, deadlines, revision notes, and usage rights attached to the right roster row.

brief v2 · due Friday · awaiting creator nod
04 / Outreach management

Draft, send, follow up, and track every reply.

Stormy sends from Gmail, drafts replies in context, updates spreadsheet statuses, and escalates rates, usage rights, or sensitive decisions.

42 emailed · 11 replied · next follow-up scheduled
05 / Spreadsheets

Uses Google Sheets as the source of truth.

Stormy works inside the spreadsheets you already use — creator trackers, outreach lists, email enrichment sheets, brief status, paid tests, weekly numbers. It updates rows, tags follow-ups, and writes notes in cells.

creator-roster.xlsx · briefs in Google Docs · synced to Drive
06 / Spark codes + paid amplification

Turns winning posts into paid tests.

Stormy tracks which posts are worth boosting, asks for Spark codes, prepares paid social tests, tracks results, and keeps the ad handoff connected to the creator workflow.

MetaTikTokGoogle AdsSlack“Request Spark code and boost @maya's video for 7 days at $60/day? Approve?
WHERE THE WORK LIVES

Stormy works where creator operations already lives.

It connects the operating layer across spreadsheets, briefs, email enrichment, outreach, Slack, Spark-code requests, and ad systems — so creator work does not stop at finding names.

01 / GOOGLE SHEETS

Spreadsheet management

The source of truth for creator rows, email enrichment, outreach stages, rates, brief status, post dates, Spark codes, and paid tests.

  • Creator roster rows
  • Email enrichment fields
  • Brief, post, and Spark status
02 / EMAIL + SLACK

Outreach loop

Stormy drafts outreach, follows up, tracks replies, and asks for approval where your team already works.

  • Gmail outreach and replies
  • Slack commands and updates
  • Follow-up scheduling
03 / GOOGLE DOCS

Briefs and creator management

Creator briefs, usage rights, talking points, revision notes, deadlines, and feedback stay attached to each creator workflow.

  • Per-creator briefs
  • Usage rights
  • Approval notes
04 / AD ACCOUNTS

Paid amplification

Winning creator posts can move into Spark-code requests, TikTok, Meta, Google, or paid tests with tracking.

  • Spark-code requests
  • Meta / TikTok / Google
  • Spend and result tracking
START WITH YOUR OPERATING WORKFLOW

Give Stormy the creator workflow. It starts operating.

Start with a creator roster, campaign brief, outreach list, or paid handoff. Stormy turns messy creator ops into rows updated, emails drafted, follow-ups scheduled, briefs tracked, and approvals queued.

No credit card · Read-only on day one · You approve replies, spend, and launches

Stormy | AI employee for creator spreadsheets, briefs, and Spark codes