Templates

Templates are reusable email drafts that define the structure and tone of your outreach messages. They support dynamic variables that get replaced with creator-specific data at send time, and Stormy's AI uses them as a foundation to generate fully personalized emails for each recipient.

Creating a Template

Navigate to Outreach > Templates and click New Template. Each template has three parts:

• Name — Internal label for organizing your templates (not visible to creators)
• Subject line — The email subject, which can include variables
• Body — The email content with variables and formatting

Templates are independent of sequences. You can reuse the same template across multiple sequences, or create dedicated templates for specific campaigns.

Template Editor

The template editor is a rich text editor that supports:

• Bold, italic, and hyperlinks
• Bullet and numbered lists
• Line breaks and paragraph spacing
• Variable insertion via the {{ }} syntax or the variable picker toolbar

Available Variables

Variables are placeholders that get replaced with real data for each creator. Insert them by typing {{ variable_name }} or selecting from the variable picker.

Creator Variables

Variable	Description	Example Value
{{ creator_name }}	Creator's display name	"Sarah Johnson"
{{ first_name }}	First name only	"Sarah"
{{ platform }}	Primary social platform	"Instagram"
{{ handle }}	Social media handle	"@sarahjstyle"
{{ followers }}	Follower count (formatted)	"245K"
{{ engagement_rate }}	Average engagement rate	"3.2%"
{{ niche }}	Content category/niche	"Fashion & Lifestyle"
{{ recent_post }}	Title or description of a recent post	"Summer wardrobe essentials haul"
{{ city }}	Creator's city (if known)	"Los Angeles"
{{ country }}	Creator's country	"United States"

Campaign Variables

Variable	Description	Example Value
{{ brand_name }}	Your brand/company name	"Glow Cosmetics"
{{ sender_name }}	Name of the person sending	"Alex Chen"
{{ sender_title }}	Sender's job title	"Partnerships Manager"
{{ campaign_name }}	Name of the campaign	"Summer Collection Launch"

Custom Column Variables

Any custom columns you've added to your list are also available as variables. They use the column name in lowercase with underscores:

• A column named "CPM Target" becomes {{ cpm_target }}
• A column named "Product to Send" becomes {{ product_to_send }}

AI-Generated Personalization

When AI personalization is enabled, Stormy doesn't just do a simple find-and-replace with your variables. The AI takes your template as a structural guide and rewrites portions of the email to feel genuinely personal.

For example, if your template says:

Hi {{ first_name }},

I came across your {{ platform }} account and loved your content about {{ niche }}.
We'd love to partner with you on an upcoming campaign.

The AI might produce something like:

Hi Sarah,

I just watched your Instagram reel on thrifting designer pieces for under $50 —
the styling tips were incredibly practical. We're launching a new sustainable fashion
line at Glow Cosmetics and think your audience would genuinely connect with it.

The AI pulls from the creator's actual profile data, recent content, and audience demographics to write something a human would realistically write after researching the creator.

Controlling AI Personalization

You can adjust how much the AI deviates from your template:

• Light — Variables are replaced and sentences are lightly reworded. The structure stays very close to your original.
• Medium (default) — The AI rewrites sentences while keeping your overall structure and key points. Best balance of personalization and control.
• Heavy — The AI uses your template as a loose guide and writes a largely original email. Maximum personalization, but less predictable.

Subject Line Best Practices

The subject line determines whether your email gets opened at all. Here's what works:

Keep it short. Under 50 characters. Mobile email clients truncate longer subjects.

Use the creator's name. Subjects with {{ first_name }} have measurably higher open rates.

Be specific, not salesy. "Collab idea for your cooking channel" outperforms "Amazing partnership opportunity!!!"

Avoid spam trigger words. Words like "free," "guaranteed," "act now," and excessive punctuation (!!!) trigger spam filters.

Match the tone to your ask. A casual "Quick idea for {{ first_name }}" works for smaller creators. A more professional "Partnership inquiry — {{ brand_name }} x {{ handle }}" works for larger creators.

Example Subject Lines

Subject Line	When to Use
{{ first_name }} — quick collab idea	Casual outreach to mid-tier creators
Partnership with {{ brand_name }}?	Professional outreach to larger creators
Loved your post on {{ recent_post }}	When referencing specific content
{{ brand_name }} x {{ handle }}	Direct and clear, good for follow-ups
Quick question about your {{ platform }}	Curiosity-driven, high open rate

Example Templates

Initial Outreach

Subject: {{ first_name }} — collab idea from {{ brand_name }}

Hi {{ first_name }},

I've been following your {{ platform }} content about {{ niche }} and really
enjoyed your recent work. Your approach to content stands out.

I'm {{ sender_name }} from {{ brand_name }}. We're looking to partner with
creators like you for our upcoming campaign. Here's what we have in mind:

- Sponsored post on {{ platform }} featuring our product
- Creative freedom on how you present it to your audience
- Competitive compensation based on your reach

Would you be open to a quick chat this week? Happy to share more details.

Best,
{{ sender_name }}
{{ sender_title }}, {{ brand_name }}

Follow-Up 1 (Gentle Reminder)

Subject: Re: {{ first_name }} — collab idea from {{ brand_name }}

Hi {{ first_name }},

Just wanted to float this back to the top of your inbox — I know things get
buried. Would love to chat about a potential {{ platform }} collaboration.

No pressure at all. If the timing isn't right, just let me know.

{{ sender_name }}

Follow-Up 2 (Value Add)

Subject: Re: {{ first_name }} — collab idea from {{ brand_name }}

Hey {{ first_name }},

Wanted to share a quick update — we recently wrapped a campaign with a
similar creator in {{ niche }} and they saw great engagement from their audience.

I think there's a real fit here. If you're interested, I can send over the
details and we can figure out what works for your schedule.

{{ sender_name }}

Follow-Up 3 (Breakup Email)

Subject: Re: {{ first_name }} — collab idea from {{ brand_name }}

Hi {{ first_name }},

I don't want to clutter your inbox, so this will be my last note on this.

If a collaboration with {{ brand_name }} ever sounds interesting down the road,
feel free to reach out anytime. I'll keep an eye on your content in the
meantime — keep up the great work.

Best,
{{ sender_name }}

Managing Templates

Organizing Templates

As your template library grows, use a clear naming convention:

• [Campaign] - [Step] - [Audience]
• Example: "Summer Launch - Initial - Beauty Creators"
• Example: "Summer Launch - Follow-up 1 - Beauty Creators"

Duplicating Templates

Click the three-dot menu on any template and select Duplicate to create a copy. This is useful when you want to A/B test variations of the same email. Change one element (subject line, opening line, or CTA) and use each version in a separate sequence to compare results.

Template Performance

Stormy tracks aggregate performance for each template across all sequences that use it. Check Templates > [Template Name] > Stats to see:

• Number of times sent
• Average open rate
• Average reply rate
• Average click rate

This helps you identify your best-performing templates and retire underperforming ones.