Supported Platforms

Stormy searches across 8+ platforms to give you a unified view of the creator landscape. Each platform provides different data points and has unique strengths for influencer marketing. This page breaks down what is available on each one.

Instagram

Instagram remains the most popular platform for influencer marketing, particularly for visual brands in fashion, beauty, food, travel, and lifestyle.

Available data

• Follower count -- Total followers
• Following count -- Total accounts followed
• Post count -- Total published posts
• Engagement rate -- Calculated from recent posts (likes + comments / followers)
• Average likes per post -- Based on recent content
• Average comments per post -- Based on recent content
• Bio -- Profile biography text
• Location -- When listed in bio or profile
• Contact email -- When publicly listed or discovered
• Content categories -- AI-determined from recent posts
• Recent posts -- Preview of latest content with individual engagement metrics

Search capabilities

You can search for Instagram creators by content theme, audience demographics, engagement patterns, and posting style. The AI understands Instagram-specific concepts like:

• Reels-focused creators vs. static post creators
• Story-heavy accounts vs. feed-focused accounts
• UGC-style content vs. polished editorial content

Tips for Instagram search

• Instagram engagement rates have declined over time. An engagement rate of 2-3% is considered solid for accounts over 50k followers.
• Specify "Reels creators" in your query if short-form video is important for your campaign, since some Instagram accounts primarily post static images.
• Micro-influencers (10k-50k) on Instagram often deliver the best ROI for product-based brands because their audiences tend to be more niche and trusting.

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YouTube

YouTube is ideal for long-form content, product reviews, tutorials, and educational partnerships. YouTube creators tend to have highly engaged, search-driven audiences.

Available data

• Subscriber count -- Total channel subscribers
• Total views -- Lifetime view count across all videos
• Video count -- Total published videos
• Average views per video -- Based on recent uploads
• Engagement rate -- Likes + comments relative to views
• Channel description -- About section text
• Content categories -- AI-determined from recent video titles and descriptions
• Upload frequency -- How often the creator posts new videos
• Contact email -- From channel about page or discovered
• Recent videos -- Latest uploads with view counts

Search capabilities

YouTube search understands video-specific concepts:

• "Tutorial" vs. "vlog" vs. "review" content styles
• Niche depth (e.g., "mechanical keyboard enthusiasts" vs. broad "tech reviewers")
• Long-form vs. YouTube Shorts creators

Tips for YouTube search

• YouTube creators often have the most detailed and discoverable contact information because YouTube encourages business email listings on channel pages.
• View counts matter more than subscriber counts on YouTube. A channel with 50k subscribers getting 100k views per video is more valuable than a channel with 500k subscribers getting 10k views.
• Consider searching for "YouTube Shorts creators" specifically if your campaign needs short-form vertical video content.

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TikTok

TikTok delivers the highest organic reach potential of any platform. It is especially effective for reaching younger demographics and for products that benefit from demonstration or before/after content.

Available data

• Follower count -- Total followers
• Total likes -- Lifetime likes across all videos
• Video count -- Total published videos
• Average views per video -- Based on recent content
• Engagement rate -- Likes + comments relative to views
• Bio -- Profile description
• Content categories -- AI-determined from recent video content
• Contact email -- When available
• Trending content -- Recent high-performing videos

Search capabilities

TikTok search is particularly effective for:

• Trend-based discovery ("creators who participated in [trend name]")
• Sound/music-based content creators
• Niche community creators (BookTok, FoodTok, CleanTok, etc.)

Tips for TikTok search

• TikTok engagement rates are naturally higher than other platforms. An engagement rate under 4% may indicate an account that is losing momentum.
• Follower count is less important on TikTok than on other platforms because the algorithm heavily promotes content regardless of account size. Focus on average views per video instead.
• TikTok creators often have cross-platform presence on Instagram Reels and YouTube Shorts. Check for multi-platform creators if you want to maximize content repurposing.

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LinkedIn

LinkedIn is the go-to platform for B2B influencer marketing, thought leadership campaigns, and professional services promotion.

Available data

• Follower count -- Total followers and connections
• Engagement rate -- Reactions + comments on recent posts
• Job title -- Current professional title
• Company -- Current employer or business
• Industry -- Professional industry
• Content themes -- AI-determined from recent posts and articles
• Post frequency -- How often the creator publishes
• Contact email -- Professional email when available

Search capabilities

LinkedIn search excels at professional and industry-specific queries:

• "VP of Marketing at SaaS companies who post about demand generation"
• "Startup founders who share fundraising advice"
• "HR professionals with large followings who discuss remote work"

Tips for LinkedIn search

• LinkedIn "influencers" look different from other platforms. Follower counts are smaller (10k-50k is considered large), but audience quality is typically much higher for B2B.
• Engagement rate calculations on LinkedIn include reactions (like, celebrate, insightful, etc.) in addition to comments.
• LinkedIn creators who publish long-form articles in addition to posts tend to have more authority in their space.

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Twitter/X

Twitter/X is effective for real-time conversations, thought leadership, and reaching audiences in tech, finance, media, and politics.

Available data

• Follower count -- Total followers
• Following count -- Total accounts followed
• Tweet count -- Total tweets published
• Engagement rate -- Likes + retweets + replies relative to followers
• Bio -- Profile description
• Location -- When listed
• Content themes -- AI-determined from recent tweets
• Contact email -- When available
• Recent tweets -- Latest tweets with engagement metrics

Search capabilities

Twitter/X search is especially useful for:

• Industry commentators and analysts
• Real-time trend participants
• Community builders who host Twitter Spaces
• Thread-style educational content creators

Tips for Twitter/X search

• Engagement rates on Twitter/X are generally the lowest of any platform. A 1-2% engagement rate is considered good.
• Thread creators (those who write long educational threads) often have outsized influence relative to their follower count.
• Check for creators who host or regularly participate in Twitter Spaces if audio/live content is relevant to your campaign.

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Podcasts

Podcast creators offer deep audience trust and long-form attention that is difficult to achieve on visual platforms.

Available data

• Podcast name -- Show title
• Episode count -- Total published episodes
• Estimated audience size -- Based on available ranking and review data
• Categories -- Podcast directory categories
• Description -- Show description
• Host information -- Name and bio when available
• Contact email -- When available
• Publishing frequency -- Weekly, biweekly, etc.
• Directories listed -- Apple Podcasts, Spotify, etc.

Search capabilities

Podcast search works well for:

• Finding hosts in specific professional niches
• Discovering interview-style shows where your brand could be a guest
• Identifying shows that cover topics relevant to your product

Tips for podcast search

• Podcast audience sizes are notoriously difficult to measure. Stormy provides estimates based on publicly available signals like reviews, rankings, and social media cross-promotion.
• Sponsoring a niche podcast with 5k dedicated listeners can outperform a broader show with 50k casual listeners. Focus on topic relevance over audience size.
• Many podcast hosts also maintain active presences on other platforms. Search without a platform filter to find multi-platform podcast hosts.

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Newsletters

Newsletter creators have direct access to their audience's inbox, making them valuable partners for campaigns that require high attention and click-through rates.

Available data

• Newsletter name -- Publication title
• Estimated subscriber count -- Based on available signals
• Publishing frequency -- Daily, weekly, monthly
• Topics -- AI-determined from recent issues
• Platform -- Substack, Beehiiv, ConvertKit, etc.
• Author information -- Name and bio
• Contact email -- When available
• Open rate estimates -- When available through public data

Search capabilities

Newsletter search helps you find:

• Industry-specific curators and writers
• Niche community builders with loyal subscriber bases
• Creators who offer sponsored placements or dedicated sends

Tips for newsletter search

• Newsletter sponsorships typically have higher CPM than social media but also deliver higher intent traffic.
• Substack newsletters often display subscriber counts publicly, making audience verification easier.
• Look for newsletters that accept "classified" or "sponsored link" placements as a lower-cost entry point before committing to a full sponsorship.

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Reddit

Reddit is useful for identifying influential community members and understanding grassroots sentiment in specific niches.

Available data

• Username -- Reddit handle
• Karma -- Post karma and comment karma
• Active subreddits -- Communities where the user frequently contributes
• Post frequency -- How often they post or comment
• Content themes -- AI-determined from post history
• Account age -- How long the account has been active

Search capabilities

Reddit search is best for:

• Finding trusted voices in specific subreddits
• Identifying community moderators who influence purchasing decisions
• Discovering power users in niche hobby or professional communities

Tips for Reddit search

• Reddit creators are different from traditional influencers. They are often anonymous or pseudonymous and valued for expertise rather than personal brand.
• Engagement on Reddit is discussion-driven. Look for users who consistently receive upvotes and thoughtful replies.
• Reddit works best for authentic, value-first partnerships. Heavy-handed promotion is quickly identified and rejected by Reddit communities.

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Cross-platform discovery

One of Stormy's most powerful features is the ability to search across all platforms simultaneously. This is useful when you:

• Want to find creators who are active on multiple platforms
• Are not sure which platform is best for your campaign
• Want to compare creator reach across different channels

To search cross-platform, simply leave the platform filter unselected. Results will include creators from all available platforms, and you can see which creators maintain presences on multiple channels.

What to read next

• Search & Filters -- refine your searches with filters and sorting
• Creating Lists -- save discovered creators to campaign lists
• Email Discovery -- automatically find contact information