Creating Lists

Lists are how you organize creators in Stormy. Whether you're planning a single campaign or managing an ongoing roster of partners, creating a list is the first step.

Creating a new list

1. Navigate to Lists in the left sidebar.
2. Click New List in the top-right corner.
3. Enter a name for your list (e.g., "Summer Campaign 2026 — Fitness TikTok").
4. Optionally, add a description to help your team understand the list's purpose.
5. Click Create.

Your new list starts with a set of default columns: Name, Handle, Platform, Followers, Engagement Rate, Email, Status, and Notes. You can customize these at any time — see Custom Columns.

Adding creators to a list

There are several ways to populate a list with creators.

From Creator Discovery

The most common workflow is to find creators through Creator Discovery and add them directly:

1. Run a search in Creator Discovery with your desired filters (platform, niche, follower range, engagement rate, etc.).
2. Select one or more creators from the results using the checkboxes.
3. Click Add to List in the action bar that appears.
4. Choose an existing list or create a new one on the spot.

The creator's profile data — handle, platform, follower count, engagement metrics — is automatically synced to the list.

Importing from CSV

If you have creator data in a spreadsheet, you can import it directly:

1. Open the list you want to import into.
2. Click the ... menu in the top-right and select Import CSV.
3. Upload your CSV file.
4. Map your CSV columns to Stormy's list columns. The importer will auto-detect common column names (e.g., "username", "email", "instagram_handle").
5. Review the preview and click Import.

Supported CSV formats:

Column	Expected format	Example
Handle	@username or just username	@fitness.guru
Platform	instagram, tiktok, youtube	tiktok
Followers	Number (commas optional)	125,000
Email	Valid email address	creator@email.com
Engagement Rate	Percentage (% optional)	3.5% or 3.5

Manual entry

You can also add creators manually:

1. Click Add Creator at the bottom of the list (or press Enter in the last empty row).
2. Type the creator's handle and select the platform.
3. Stormy will attempt to look up and auto-fill their profile data (followers, engagement rate, profile picture).

List views

Table view

The default view is a spreadsheet-style table. Every column is visible, rows are creators, and you can scroll horizontally if you have many columns. The table header stays pinned at the top as you scroll.

Filtering

Click the Filter button above the table to narrow down which creators are shown. You can filter by any column:

• Platform — Show only Instagram, TikTok, YouTube, or other platforms.
• Followers — Set a minimum and/or maximum follower count.
• Engagement Rate — Filter by engagement range.
• Status — Filter by negotiation status (also available as tabs above the table).
• Tags — Show creators with specific tags.
• Email — Filter to creators with or without an email address.
• Custom columns — Any custom column you've added is also filterable.

Multiple filters can be combined. They work with AND logic — a creator must match all active filters to appear.

Sorting

Click any column header to sort the list by that column. Click again to toggle between ascending and descending order. A small arrow icon indicates the current sort direction.

Common sorting strategies:

• Followers (descending) — Prioritize creators with the largest audiences.
• Engagement Rate (descending) — Find the most engaged communities.
• Status — Group creators by their current negotiation stage.
• Last Updated — See which creators were recently modified.

Search

Use the search bar above the table to find specific creators by name or handle. The search is instant and filters results as you type.

Bulk operations

When you need to act on multiple creators at once, checkboxes make it fast.

Selecting creators

• Click the checkbox on individual rows to select specific creators.
• Click the checkbox in the column header to select all visible creators (respects any active filters).
• Hold Shift and click two checkboxes to select a range.

Available bulk actions

Once you have creators selected, an action bar appears above the table:

Action	What it does
Change Status	Set the negotiation status for all selected creators
Add to List	Copy selected creators to another list
Move to List	Move selected creators (removes from current list)
Start Sequence	Enroll selected creators in an email outreach sequence
Find Emails	Run email discovery for selected creators
Add Tags	Apply one or more tags to all selected creators
Export CSV	Download selected creators as a CSV file
Remove	Remove selected creators from this list

Managing multiple lists

As your workspace grows, you'll likely maintain several lists. The Lists page shows all your lists with key stats:

• Total creators in each list
• Breakdown by status
• Last updated timestamp
• Team members who have edited the list

You can archive lists that are no longer active (they won't appear in the default view but can be restored), duplicate a list to use it as a template, or delete a list permanently.