Campaign Dashboards

Campaign dashboards aggregate performance data from all tracked posts in a campaign into a single view. Instead of checking each creator's posts individually, you get a unified picture of reach, engagement, cost efficiency, and ROI.

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Campaign dashboard overview showing key metrics cards, performance chart, and creator breakdown table

Dashboard overview

Every campaign in Stormy automatically gets a dashboard once post tracking is active. The dashboard is divided into sections:

Summary cards -- Top-level metrics at a glance
Performance over time -- Charts showing how metrics evolve
Creator breakdown -- Per-creator performance comparison
Post feed -- Individual post performance sorted by your chosen metric
ROI analysis -- Cost efficiency and return on spend

Key metrics

Reach and awareness

Metric	Definition
Total reach	Sum of unique viewers across all tracked posts
Total impressions	Sum of all views/impressions across all posts
Average reach per post	Total reach / number of posts
Estimated unique reach	De-duplicated reach estimate across overlapping audiences

Note

Estimated unique reach accounts for audience overlap between creators. If two creators share significant audience overlap, the combined unique reach is less than the sum of their individual reach. Stormy estimates this using platform audience data when available.

Engagement

Metric	Definition
Total engagements	Sum of likes, comments, shares, and saves across all posts
Engagement rate	Total engagements / total impressions
Comments	Total comments across all posts
Shares	Total shares and reposts
Saves	Total saves and bookmarks
Average engagement per post	Total engagements / number of posts

Conversions and revenue

Metric	Definition
Total link clicks	Clicks on tracked URLs across all creators
Click-through rate	Total link clicks / total impressions
Conversions	Completed actions (purchases, signups, etc.)
Conversion rate	Conversions / link clicks
Revenue	Total attributed revenue from tracked links

Cost efficiency

Metric	Definition
Total spend	Sum of all creator payments (base + bonuses)
Cost per mille (CPM)	(Total spend / total impressions) * 1,000
Cost per engagement (CPE)	Total spend / total engagements
Cost per click (CPC)	Total spend / total link clicks
Cost per acquisition (CPA)	Total spend / total conversions
Return on spend (ROS)	Revenue / total spend

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Summary metric cards showing total reach, engagement rate, CPC, and ROI

Performance over time

The performance chart shows how campaign metrics evolve day by day. Use it to identify trends, spot viral moments, and understand the content lifecycle.

Chart options

Metric selector -- Switch between views, engagement, clicks, conversions, or any other tracked metric
Date range -- Zoom into specific periods or view the full campaign timeline
Granularity -- View by hour (first 48h), day, or week
Overlay -- Compare two metrics on the same chart (e.g., views vs. engagement rate)

Reading the chart

The chart plots the selected metric over time with:

A line for aggregate campaign performance
Optional individual creator lines for comparison
Markers for when new posts went live
Highlighted areas for milestone events (post went viral, creator posted late, etc.)

Tip

Enable "Post markers" on the chart to see exactly when each creator's content went live. This helps you understand which posts drove spikes in overall campaign performance.

Creator breakdown

The creator breakdown table ranks each creator's contribution to the campaign:

Column	Description
Creator	Creator name and handle
Posts	Number of tracked posts
Reach	Total reach from this creator
Engagements	Total engagements
Engagement rate	Creator-specific engagement rate
Link clicks	Clicks from this creator's tracked links
Conversions	Conversions attributed to this creator
Spend	Total amount paid (base + bonus)
CPM	Cost per thousand impressions
CPA	Cost per acquisition
ROS	Return on spend

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Creator breakdown table sorted by return on spend with sparkline charts

Sorting and ranking

Click any column header to sort. Common views:

Sort by ROS -- See which creators deliver the best return
Sort by reach -- See who drove the most visibility
Sort by CPA -- See who drives the cheapest conversions
Sort by engagement rate -- See who has the most engaged audience

Tip

Use the creator breakdown to inform future campaign decisions. Creators with high ROS and low CPA are strong candidates for repeat collaborations. Save them to a dedicated "Top Performers" list in your CRM.

Filters

Filter dashboard data to focus on what matters:

Platform filter

View metrics for a single platform or compare across platforms:

All platforms (default)
Instagram only
TikTok only
YouTube only
Twitter/X only

Date range filter

Last 7 days
Last 30 days
Campaign lifetime
Custom range

Creator filter

All creators
Select specific creators to include/exclude
Filter by creator tier (based on follower count or past performance)

Content type filter

All content types
Videos only
Images/carousels only
Stories only
Shorts/Reels only

Status filter

All posts
Verified only (deliverables confirmed)
Pending verification
Flagged

Exports

Export campaign data for reporting, presentations, or further analysis.

Export formats

Format	Best for
CSV	Spreadsheet analysis, custom calculations
PDF report	Stakeholder presentations, client reports
PNG charts	Embedding in slides or documents

PDF reports

Generate a formatted campaign report:

Click Export > PDF Report
Choose which sections to include (summary, charts, creator breakdown, post feed)
Add an optional cover page with your branding
Add notes or commentary
Generate and download

The PDF includes all charts, tables, and metrics rendered for print.

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PDF report preview with branded cover page and campaign summary

Scheduled exports

Set up automatic report delivery:

Go to Campaign > Dashboard > Scheduled Reports
Choose frequency (daily, weekly, or monthly)
Select the export format
Add email recipients
Reports are generated and emailed automatically

Note

Scheduled reports capture a snapshot at the time of generation. For campaigns that are still running, weekly reports help you track progress without manually pulling data.

Comparing campaigns

Compare the performance of multiple campaigns side by side:

Go to Post Tracking > Campaign Comparison
Select 2-5 campaigns to compare
View a comparison table with key metrics for each campaign
Toggle between absolute numbers and normalized metrics (per post, per dollar spent)

Comparison metrics

The comparison view shows:

Total reach and impressions
Engagement rate
Total spend
CPM, CPC, CPA
Return on spend
Number of creators and posts

This is useful for identifying which campaign strategies, platforms, or creator types deliver the best results for your brand.

Tip

When comparing campaigns, use normalized metrics (per post or per dollar) rather than raw totals. A campaign with 10 creators will naturally have more reach than one with 3, but the per-dollar efficiency tells you which approach actually works better.

Dashboard permissions

Control who on your team can see campaign dashboards:

Role	Access
Workspace owner	Full access to all dashboards
Campaign manager	Full access to assigned campaigns
Team member	View-only access to assigned campaigns
External stakeholder	View-only access via shared link (no creator payment data)

Share a read-only dashboard link with clients or stakeholders:

Click Share on any campaign dashboard
Toggle on External sharing
Choose which sections are visible (you can hide payment data)
Copy the shareable link
Optionally set an expiration date

Warning

External share links give view access to anyone with the URL. Always set an expiration date for client-facing links and disable sharing when the campaign is complete.