Ads Management
Manage paid ad campaigns across TikTok, Google, and LinkedIn
Stormy's Ads Management lets you launch, monitor, and optimize paid advertising campaigns across TikTok, Google, and LinkedIn from a single dashboard. Instead of juggling three separate ad platforms with different interfaces and reporting formats, you connect your ad accounts once and manage everything through Stormy.
Ads Management dashboard showing campaigns across multiple platforms with unified metrics
Why manage ads through Stormy?
Running influencer marketing campaigns often goes hand-in-hand with paid amplification. A creator posts organic content, it performs well, and you want to boost it with paid spend. Or you want to run prospecting ads alongside your creator outreach to warm up audiences before they see influencer content in their feeds.
The problem is that managing ads across three platforms means three logins, three reporting dashboards, three sets of creative specs, and three billing systems. Stormy unifies this into one place so you can:
- Launch campaigns on TikTok, Google, and LinkedIn without leaving Stormy
- Monitor performance across all platforms in a single view with normalized metrics
- Optimize spend by comparing cost-per-result across platforms side by side
- Connect ads to creator campaigns to see how paid and organic efforts work together
Supported platforms
| Platform | Campaign types | Best for |
|---|---|---|
| TikTok Ads | In-feed video, Spark Ads, TopView | Amplifying creator UGC, reaching Gen Z and millennial audiences |
| Google Ads | Search, Display, YouTube, Performance Max | Intent-based targeting, retargeting website visitors, YouTube pre-roll |
| LinkedIn Ads | Sponsored Content, Message Ads, Text Ads | B2B creator marketing, targeting by job title and company |
You need an existing ad account on each platform before connecting it to Stormy. Stormy manages campaigns through your accounts -- it does not create new ad accounts on your behalf.
Getting started
1. Connect your ad accounts
Navigate to Settings > Integrations and connect each ad platform you want to manage. You will authenticate with each platform using OAuth, which grants Stormy permission to create and manage campaigns on your behalf.
Settings page showing ad account connection options for TikTok, Google, and LinkedIn
2. Create a campaign
From the Ads tab in the main navigation, click New Campaign. Select the platform, configure your targeting, upload creatives, set your budget, and launch.
3. Monitor and optimize
Once campaigns are running, the Ads dashboard shows real-time performance metrics across all platforms. Use the unified view to compare results and shift budget to whichever platform is delivering the best return.
Unified campaign performance dashboard with metrics across platforms
Campaign dashboard
The Ads dashboard gives you a bird's-eye view of all active campaigns. Each row shows:
- Campaign name and platform
- Status -- active, paused, ended, or in review
- Spend -- total budget consumed so far
- Impressions -- how many times your ads were shown
- Clicks -- total click-throughs
- CTR -- click-through rate as a percentage
- Conversions -- tracked conversion events (if configured)
- CPA -- cost per acquisition
Use the date range picker to compare performance across different time periods. This is especially useful for spotting trends after you adjust targeting or swap creatives.
Connecting ads to creator campaigns
One of Stormy's most powerful features is linking paid ad campaigns to your creator lists. When you boost a creator's content using TikTok Spark Ads or run YouTube pre-roll featuring creator testimonials, you can tag the ad campaign with the relevant list. This lets you see the full picture -- organic creator performance and paid amplification -- in one report.
Pausing or deleting a campaign in Stormy will pause or delete it on the ad platform as well. These actions take effect immediately and cannot be undone from within Stormy. If you accidentally pause a campaign, you can restart it from the platform's native dashboard.
What to read next
- TikTok Ads -- set up and run TikTok advertising campaigns
- Google Ads -- launch Search, Display, and YouTube campaigns
- LinkedIn Ads -- target B2B audiences with sponsored content
Last updated: 2026-03-29