Post Tracking

Post tracking lets you monitor creator content across platforms, verify that deliverables have been posted, and collect performance metrics in real time. It's the foundation for campaign reporting and powers performance-based payouts in CreatorPay.

What post tracking does

When you run influencer campaigns, you need to know three things: did the creator actually post, how is the content performing, and what's the aggregate impact across the campaign. Post tracking answers all three.

• Deliverable verification -- Confirm that creators posted the agreed content on time
• Metric collection -- Automatically pull views, likes, comments, shares, and more
• Link tracking -- Monitor clicks on tracked URLs and attribute conversions
• Content archival -- Save post content and metadata in case posts are edited or deleted
• Performance alerts -- Get notified when posts hit milestones or underperform

Supported platforms

Stormy tracks posts on the following platforms:

What metrics are tracked

Engagement metrics

• Views / Impressions -- How many times the content was seen
• Likes -- Total likes or reactions
• Comments -- Total comments (excluding bot/spam where detectable)
• Shares -- Times the content was shared or reposted
• Saves -- Times the content was saved/bookmarked
• Engagement rate -- Calculated as (likes + comments + shares) / reach

Performance metrics

• Link clicks -- Clicks on tracked URLs in bio, captions, or Stories
• Click-through rate -- Link clicks / impressions
• Watch time -- Average and total watch time (video content)
• Completion rate -- Percentage of viewers who watched to the end (video)

Attribution metrics

When using Stormy's tracked links:

• Conversions -- Completed actions (purchases, signups, downloads)
• Revenue -- Attributed revenue from tracked link purchases
• Cost per acquisition -- Total creator cost / conversions
• Return on spend -- Revenue / total creator cost

Verification

Post tracking includes content verification to confirm deliverables have been met:

Automatic checks

Stormy automatically verifies:

• Post existence -- The content is live on the specified platform
• Timing -- The content was posted within the agreed timeframe
• Link presence -- Required tracked links are included
• Hashtags -- Required hashtags or mentions are present
• Content type -- The format matches the deliverable (Reel vs. static post, etc.)

Manual review

Some things require human judgment:

• Content quality -- Does the content match the brief?
• Talking points -- Were key messages included?
• Brand safety -- Is the surrounding content appropriate?

You can mark deliverables as verified or flag issues directly from the tracking dashboard.

Getting started

1. Connect platforms -- Ensure the relevant platform integrations are active under Settings > Integrations
2. Add posts to track -- See the Monitoring guide for how to add posts manually or automatically
3. Set up campaign dashboards -- See Campaign Dashboards for aggregated reporting
4. Link to payments -- Connect post tracking to CreatorPay for performance-based compensation