Monitoring

Monitoring is the core of post tracking. Once a post is added to monitoring, Stormy collects performance metrics at regular intervals, verifies content against deliverable requirements, and tracks link clicks and conversions.

Adding posts to track

There are three ways to add posts to monitoring:

Automatic detection

When a creator is part of an active campaign and has their social accounts connected, Stormy can automatically detect new posts and begin tracking.

1. Go to your campaign settings
2. Enable Auto-detect posts for the campaign
3. Select which creators and platforms to monitor
4. Optionally filter by hashtag or mention (e.g., only track posts containing #YourBrand)

Auto-detected posts appear in your tracking dashboard with a "Pending Verification" status until you confirm they're campaign-related.

Manual URL entry

Paste a post URL directly:

1. Go to Post Tracking > Add Post
2. Paste the post URL
3. Select the associated campaign and creator
4. Click Start Tracking

Stormy extracts the post details and begins metric collection immediately.

From the creator profile

1. Open a creator's profile
2. Go to the Posts tab
3. Find the post and click Track This Post
4. Associate it with a campaign

Real-time metrics

Once a post is being monitored, metrics update automatically:

Update frequency	Context
Every 15 minutes	First 24 hours after post
Every hour	Days 2-7
Every 6 hours	Days 8-30
Daily	After 30 days

This schedule captures the critical early performance window with high resolution while reducing API usage for older content.

Metric dashboard

Each tracked post shows:

• Current metrics -- Latest snapshot of all available metrics
• Growth chart -- How metrics have changed over time
• Benchmark comparison -- Performance relative to the creator's average
• Engagement breakdown -- Likes vs. comments vs. shares distribution

Real-time vs. final metrics

Platform APIs have varying delays in reporting accurate metrics:

• Instagram -- Metrics are near-real-time (5-15 minute delay)
• TikTok -- Views may lag by up to 1 hour during viral spikes
• YouTube -- Analytics can take up to 48 hours for final accuracy
• Twitter/X -- Impressions are near-real-time

Alerts

Set up alerts to stay informed without constantly checking dashboards.

Alert types

Alert	Trigger
Milestone reached	Post hits a specific metric threshold (e.g., 100K views)
Underperformance	Post is significantly below the creator's average
Viral detection	Metrics are growing unusually fast
Post deleted	Tracked content is no longer accessible
Post edited	Content has been modified after going live
Link broken	Tracked URL is returning errors

Configuring alerts

1. Go to Post Tracking > Alert Settings
2. Choose which alert types you want to receive
3. Set thresholds for milestone alerts
4. Select notification channels (in-app, email, or both)

You can configure alerts globally or per campaign. Campaign-level alerts override global settings.

Content verification

Monitoring includes automated content verification to confirm deliverables are met.

How verification works

When a post is detected or added to monitoring, Stormy runs verification checks:

1. Post exists -- Confirmed live on the platform
2. Posted on time -- Within the deliverable deadline
3. Contains tracked link -- If a link was required, it's present in the caption, bio, or Story
4. Contains required hashtags -- All specified hashtags are included
5. Content format matches -- Video vs. image, Story vs. feed post, etc.
6. Minimum duration met -- For video content, meets the minimum length requirement

Results appear as a checklist on each tracked post. Passed checks show green, failed checks show red with details.

Handling verification failures

When a check fails:

• The post is flagged in your dashboard
• You receive a notification (if alerts are enabled)
• You can either mark it as acceptable (with a note) or contact the creator to request corrections

Link tracking

Stormy generates unique tracked links for each creator to measure clicks and conversions.

Creating tracked links

1. Go to your campaign
2. Click Tracked Links
3. Enter the destination URL
4. Stormy generates a unique link for each creator in the campaign

Each creator gets their own link so clicks and conversions are attributed to the right person.

What link tracking captures

Data point	Description
Total clicks	Number of unique and total clicks
Click sources	Which platform the clicks came from
Geographic data	Country-level breakdown of clickers
Device type	Mobile vs. desktop breakdown
Conversion events	If you've set up conversion tracking on your destination
Revenue	Attributed revenue from purchases through the link

Conversion tracking

To track conversions (purchases, signups, etc.):

1. Add the Stormy tracking pixel to your destination page
2. Define conversion events in Post Tracking > Conversion Setup
3. Each tracked link automatically captures conversions

Conversion data feeds into campaign dashboards and performance payouts.

Managing tracked posts

Pausing tracking

If you need to temporarily stop tracking a post (e.g., during a platform API outage), you can pause monitoring without losing historical data. Click the post's menu and select Pause Tracking.

Removing posts

To completely remove a post from monitoring:

1. Open the post in your tracking dashboard
2. Click Remove from Tracking
3. Confirm the removal

Bulk management

For campaigns with many tracked posts:

1. Go to the campaign's Post Tracking tab
2. Use the checkbox to select multiple posts
3. Apply bulk actions: pause, resume, remove, or re-verify