LinkedIn Ads

LinkedIn Ads through Stormy let you reach professional audiences with precision targeting that no other platform can match. If you are running B2B influencer campaigns -- working with thought leaders, SaaS founders, or industry experts -- LinkedIn Ads amplify that content to exactly the right decision-makers by job title, company size, industry, and seniority.

Connecting your LinkedIn Ads account

1. Go to Settings > Integrations > LinkedIn Ads
2. Click Connect Account
3. Sign in with LinkedIn and authorize Stormy to manage your ad account
4. Select the LinkedIn Campaign Manager account to connect

When to use LinkedIn Ads

LinkedIn Ads work best for B2B creator marketing scenarios:

• Amplifying thought leader content -- A B2B creator posts about your product on LinkedIn. Boost that post as a Sponsored Content ad to reach more professionals in your target market.
• Targeting decision-makers -- Reach CTOs, VPs of Marketing, or procurement managers at companies of a specific size and industry.
• Account-based marketing -- Upload a list of target companies and show ads only to employees at those organizations.
• Event promotion -- Promote webinars or conferences featuring your creator partners.

Campaign types

Sponsored Content

Sponsored Content appears natively in LinkedIn feeds. These can be single images, video posts, carousels, or document ads.

Single image ads are the most common format:

1. Navigate to Ads > New Campaign > LinkedIn
2. Select Sponsored Content > Single Image
3. Write your ad copy (introductory text, headline, description)
4. Upload an image (1200x627px recommended)
5. Add your destination URL
6. Configure targeting and budget

Video ads work well for repurposing creator content:

1. Select Sponsored Content > Video
2. Upload the video file (MP4, 3 seconds to 30 minutes)
3. Add ad copy and CTA button
4. Configure targeting

Sponsored Messaging (Message Ads)

Message Ads deliver personalized messages directly to LinkedIn inboxes. These have high open rates (typically 30-50%) but should be used sparingly.

Text Ads

Text ads appear in the right sidebar and top banner of LinkedIn on desktop. They are cost-effective for driving traffic but have low CTRs compared to in-feed formats.

Targeting options

LinkedIn's targeting is what makes it uniquely valuable for B2B:

Targeting type	Examples
Job title	"VP of Marketing", "Head of Growth", "CTO"
Job function	Marketing, Engineering, Sales, Finance
Seniority	Entry, Senior, Manager, Director, VP, C-Suite
Company size	1-10, 11-50, 51-200, 201-500, 501-1000, 1001+
Company name	Target specific companies by name (account-based marketing)
Industry	SaaS, Healthcare, Financial Services, etc.
Skills	"Product Management", "Digital Marketing", "Python"
Groups	Members of specific LinkedIn Groups
Education	School name, degree, field of study
Location	Country, region, or metro area

Building B2B audiences

For influencer marketing campaigns, a typical LinkedIn targeting setup might look like:

• Job function: Marketing, Growth
• Seniority: Manager and above
• Company size: 51-500 employees
• Industry: SaaS, Technology
• Location: United States

This targets mid-level to senior marketing professionals at mid-size tech companies -- likely decision-makers for marketing tool purchases.

Matched audiences

Upload your own data for precise targeting:

• Company lists -- upload a CSV of company names to target employees at those organizations
• Contact lists -- upload email addresses to match with LinkedIn profiles
• Website retargeting -- target users who visited your site (requires the LinkedIn Insight Tag)
• Lookalike audiences -- find professionals similar to your existing customers or website visitors

Budget and bidding

Budget minimums

• Daily budget minimum: $10/day
• Lifetime budget minimum: $100
• Bid minimum: varies by format and competition, but typically $2-5 per click

Bidding strategies

• Maximum delivery -- LinkedIn sets bids to spend your full budget while maximizing results
• Cost cap -- you set a maximum CPA target
• Manual bidding -- you control the exact bid amount per click or impression

Typical costs

Metric	Typical range
CPC (cost per click)	$3-12
CPM (cost per 1000 impressions)	$30-80
Cost per lead (lead gen forms)	$20-80
Cost per message open	$0.50-1.50

Lead Gen Forms

LinkedIn Lead Gen Forms let users submit their contact information without leaving LinkedIn. The form pre-fills with their profile data (name, email, job title, company), making it extremely easy to convert.

To set up Lead Gen Forms:

1. During campaign creation, select Lead generation as your objective
2. Create a Lead Gen Form template with your desired fields
3. Connect the form to your CRM or download leads from Stormy's Ads dashboard

Monitoring performance

LinkedIn-specific metrics available in the Stormy dashboard:

• Impressions -- ad views in LinkedIn feeds or sidebars
• Clicks -- clicks to your landing page or Lead Gen Form
• CTR -- click-through rate
• Social actions -- likes, comments, and shares on your Sponsored Content
• Leads -- Lead Gen Form submissions
• Cost per lead -- total spend divided by form submissions
• Demographic breakdown -- see performance by job title, company, industry, and seniority

What to read next

• Ads Management overview -- unified campaign management
• TikTok Ads -- reach consumer audiences on TikTok
• Google Ads -- capture search demand and run display retargeting