Ecommerce Automation
Automate your entire influencer-to-revenue pipeline with AI — from creator discovery to Shopify sales tracking and performance-based payouts
Stormy is OpenClaw for ecommerce — an AI agent that autonomously manages your entire influencer marketing pipeline and connects it directly to your store's revenue. Instead of juggling spreadsheets, DMs, and discount codes manually, Stormy's AI handles everything: finding the right creators, sending outreach, negotiating deals, distributing discount codes, tracking sales, and paying creators based on performance.
Ecommerce automation overview — pipeline diagram showing creator discovery → outreach → deal → discount code → tracked sales → performance payout
The problem with influencer marketing for ecommerce
Running influencer campaigns for an ecommerce brand today means:
- Manually searching for creators across Instagram, TikTok, YouTube
- Copy-pasting outreach messages into Gmail or DMs
- Creating discount codes one by one in Shopify
- Tracking which creator posted, when, and whether the code was shared correctly
- Cross-referencing Shopify orders against spreadsheets to figure out who actually drove sales
- Chasing creators for content deliverables and usage rights
- Manually calculating ROI to decide who to work with again
This process breaks down at 10+ creators. At 50+, it's unmanageable without a full-time hire.
How Stormy automates it
Stormy replaces this entire workflow with an AI agent that operates autonomously. Here's how:
Tell the AI what you're looking for in natural language — "beauty micro-influencers in LA with 10-50k followers who post skincare content." Stormy searches across 8+ platforms and returns ranked results with engagement data and contact info.
Build a list of matching creators and launch a personalized email sequence. The AI writes each email using the creator's specific content, audience, and niche — no generic templates.
When creators reply, the AI reads the conversation, understands context, and negotiates within your playbook's budget and terms. It handles follow-ups, counter-offers, and scheduling automatically.
Once a deal is confirmed, Stormy creates a unique discount code in your Shopify store and sends it to the creator. No manual code creation or spreadsheet tracking needed.
Every order that uses a creator's discount code or tracked link is automatically attributed. You see live revenue dashboards per creator, per campaign, and per product.
Set up automatic payouts — when a creator generates $X in sales, their bonus is triggered automatically via CreatorPay. The AI agent handles the entire payment flow.
The agent monitors which creators drove the most revenue and automatically re-engages them for repeat campaigns — offering better rates to top performers based on proven ROI.
The entire pipeline runs autonomously once configured. You set the playbook (budget ranges, brand voice, content requirements) and the AI handles execution. Step in only when you want to — approve deals, review content, or override the agent's decisions.
Stormy vs. manual influencer marketing
| Task | Manual process | With Stormy |
|---|---|---|
| Find 50 creators | 8-12 hours of manual research | 5 minutes — AI search across 8 platforms |
| Send personalized outreach | 1-2 hours writing + sending emails | Automated — AI writes and sends personalized sequences |
| Negotiate deals | Days of back-and-forth per creator | AI negotiates within your playbook, handles follow-ups |
| Create discount codes | 30 min in Shopify admin, one by one | Automatic — codes created and distributed on deal confirmation |
| Track which creators posted | Manual checking across platforms | Automated post detection and verification |
| Attribute sales to creators | Cross-reference spreadsheets weekly | Real-time — every tracked order attributed instantly |
| Calculate ROI per creator | Manual spreadsheet formulas | Live dashboards with revenue, spend, and ROI per creator |
| Pay creators | Manual invoicing and bank transfers | Automated via CreatorPay with performance bonuses |
| Re-engage top performers | Remember who did well, reach out again | AI automatically re-engages high-revenue creators |
Revenue-driven AI decisions
What makes Stormy different from traditional influencer tools is that the AI agent makes decisions based on actual revenue data, not just follower counts or engagement rates.
Smart outreach prioritization
When the agent discovers potential creators, it factors in:
- Revenue history — creators who drove sales in past campaigns are ranked higher
- Audience-product fit — the agent cross-references the creator's audience demographics with your customer profiles from Shopify
- Cost efficiency — creators with high revenue-to-cost ratios are prioritized
Dynamic negotiation
The agent adjusts its negotiation strategy based on data:
- A creator who generated 5x ROI last campaign? The agent offers a higher rate to secure them
- A new creator with no revenue history? The agent proposes a performance-based deal with lower base pay + revenue bonuses
- A creator whose posts drove traffic but no sales? The agent might suggest a different content format or product
Automated re-engagement
The agent runs a continuous loop:
- Monitor Shopify revenue data for each creator
- Identify creators above your re-engagement threshold (configurable)
- Automatically reach out with a repeat campaign proposal
- Factor in seasonality and product launches from your Shopify catalog
Configure revenue thresholds and re-engagement triggers in AI Agent → Configuration → Ecommerce Settings. Set minimum ROI, revenue floors, and cooldown periods between campaigns.
Supported ecommerce platforms
| Platform | Status | Capabilities |
|---|---|---|
| Shopify | Available | Full integration — OAuth, orders, discount codes, webhooks |
| WooCommerce | Coming soon | Order tracking, coupon code attribution |
| BigCommerce | Coming soon | Order tracking, discount attribution |
Getting started
Last updated: 2026-03-29