Micro-influencers are content creators with smaller but highly engaged audiences, typically between 1K-100K followers. They often have higher engagement rates, more authentic connections with their audience, and are more cost-effective for brands. Working with micro-influencers can provide better ROI and more genuine brand advocacy compared to macro-influencers.

To find the right micro-influencers, focus on niche relevance, engagement rates, audience demographics, and content quality. Use AI-powered tools like Stormy to analyze creator content, audience overlap, and brand alignment. Look for creators who naturally fit your brand's values and have an engaged audience that matches your target demographic.

Micro-influencers typically have engagement rates between 3-7%, significantly higher than macro-influencers. Pricing varies by platform and follower count, but generally ranges from $50-$500 per post for creators with 1K-100K followers. Many micro-influencers are open to product exchanges, affiliate partnerships, or smaller monetary compensation, making them accessible for brands with limited budgets.