Vibe Marketing: Using Claude Code to Scale High-Performance Ad Creative

The era of the "perfect" studio-shot commercial is fading. In its place, we’ve entered the age of "vibe marketing"—a strategy focused on low-fidelity, authentic, and high-energy content that feels native to social feeds. According to recent industry reports from Adweek, User-Generated Content (UGC) and "lo-fi" ads often outperform high-production creative by significant margins on platforms like TikTok and Instagram Reels.

However, the biggest challenge for modern growth teams isn't just making one good "vibe" ad—it’s scaling them. Creative fatigue sets in faster than ever, requiring brands to pump out dozens of iterations every week. This is where Anthropic's Claude 3.5 Sonnet and the newly released Claude Code come into play. By treating ad creative like software code, marketers can automate the iteration, scripting, and analysis of high-performance ads.

What is Claude Code?

Claude Code is a command-line tool that allows developers and technical marketers to interact with their file systems and codebase using natural language. While primarily marketed to engineers on GitHub, it is a game-changer for marketing operations. Imagine being able to feed your entire history of TikTok Creative Center data into a local directory and asking Claude to "generate 50 new script variations based on our top-performing hook rates from last month."

Sourcing the Right Creators

Scaling creative through AI is useless if you don't have the right faces and voices to execute the scripts. While legacy tools like Julius or Tagger have existed for years, they often lack the speed and AI-native discovery needed for rapid-fire vibe marketing. Modern platforms like Stormy AI streamline creator sourcing and outreach by allowing you to find influencers using natural language prompts, ensuring you find the perfect aesthetic match for your brand's specific "vibe."

Iterating with Data

The workflow for high-performance creative usually follows a feedback loop. You take your data from Meta Ads Manager or Google Ads, identify which "hooks" (the first 3 seconds of a video) are stopping the scroll, and then produce more content in that vein.

With Claude Code, you can automate the heavy lifting of this analysis. By connecting your ad performance exports to a local environment, you can use Claude to:

• Identify linguistic patterns in high-converting scripts.
• Automatically generate briefs for editors using tools like CapCut or Descript.
• Manage your creator roster within a dedicated Stormy AI CRM to track which creators consistently deliver the best ROAS.

The Future of Marketing Automation

As we move further into 2025, the gap between "technical" marketing and "creative" marketing is closing. Using autonomous agents to handle the repetitive tasks of influencer outreach and creative iteration allows teams to focus on the big picture. By combining the coding power of OpenAI or Claude with specialized marketing platforms, brands can build a content engine that never sleeps, constantly testing new "vibes" until they find the one that sticks.

Whether you are building your site on Framer or managing your backend on Stripe, adding an AI-driven influencer layer is the final piece of the modern growth stack.