In the high-stakes world of software-as-a-service, the traditional growth engine often involves burning thousands of dollars on Meta Ads or complex SEO long-games that take months to mature. However, a new breed of founders is rewriting the script by leveraging organic tiktok growth to bypass the pay-to-play model entirely. One such success story is Natural Write, an AI humanizer tool that exploded from zero to $100,000 in revenue in just 90 days. The founders, Nikita and Evgeni, managed to generate 250,000 downloads and 9 million views using a single, hyper-targeted tiktok marketing strategy that relied on viral replication rather than massive ad budgets.
The 'Search First, Code Second' Philosophy
Before writing a single line of code, the team behind Natural Write applied a rigorous validation phase. Most developers build a product and then look for a market; Nikita and Evgeni did the opposite. They utilized the TikTok Search bar and TikTok Creator Search Insights to find proof of demand. They weren't just looking for general interest—they were looking for competitors with viral videos. This "Search First" approach ensures that you are building in a niche where the algorithm is already primed to distribute content.
During their research, they noticed a surge in videos about "AI humanizers" and students struggling with AI detection. By seeing millions of views on competitor content, they had quantitative proof that the topic was hot. Instead of guessing, they leveraged TikTok as a massive focus group. This strategy is central to modern saas growth strategies: validate through existing viral trends before investing in development. As detailed in the Starter Story interview, they spent only two weeks building the MVP because they already knew exactly what the market wanted to see.
Technical Setup: Targeting Global Markets from Anywhere
One of the biggest hurdles for founders outside the United States is TikTok's aggressive geo-fencing. If you post from Europe or Asia, TikTok will primarily show your content to a local audience. To achieve $100,000 in revenue, you typically need to tap into the high-intent US market. The Natural Write team used a specific technical stack to trick the algorithm into thinking they were based in America.
To replicate this setup, you must treat your phone as a dedicated marketing terminal. This involves erasing an iPhone to its factory settings, removing the local SIM card, and using a high-quality VPN [source: PCMag]. However, a VPN alone isn't enough; you also need a US-based Apple ID and a virtual US phone number for account verification. Using Stormy's AI search can help you identify which US-based creators are currently trending in your niche, providing a target for your account to emulate during the initial setup phase.
The 'Warm-Up' Phase: Training the TikTok Algorithm
Once the account is created, the biggest mistake most marketers make is posting immediately. TikTok needs to categorize your account. If you start posting about SaaS tools but your feed is full of cooking videos, the algorithm will be confused. The team recommends a 3 to 5-day warm-up period where you spend 15 to 30 minutes a day interacting specifically with content in your target niche.
During this phase, you should search for your primary keywords, follow top creators in the space, and leave meaningful comments. This tells the algorithm, "This account belongs to the AI/SaaS community." By the time you post your first video, TikTok already knows exactly which "For You Page" (FYP) to place it on. This is the foundation of organic tiktok growth: alignment between account behavior and content distribution patterns.
The Replication Strategy: Recreating What Works
Nikita and Evgeni were blunt about their success: they didn't invent new formats. Instead, they found proven viral hooks and created one-to-one high-quality copies. For example, they took a popular clip from a Jim Carrey movie—showing a character frantically typing—and overlaid a caption about having an essay due in five minutes. This video alone reached 4 million views. Because the format was already viral for others, the risk of failure was minimized.
While some might call this lack of originality, in tiktok for business, it is known as "creative iteration." You identify the hook (the first 2 seconds), the transition, and the call to action that worked for a competitor, and you adapt it to your specific product. Before you start filming, you can use Stormy's AI influencer vetting to detect fake followers and engagement fraud on competitor accounts. This ensures you are only copying strategies from accounts that have real, high-quality audience engagement.
Posting and Optimizing for Conversion
Consistency is the engine of the tiktok marketing strategy. The Natural Write team committed to posting at least one video per day. They found that the second half of the day (EST) was the optimal time to reach their target US student audience [source: Social Media Examiner]. Crucially, they utilized the built-in TikTok editor for captions, as the algorithm favors videos that use native platform features.
The results were staggering. Their conversion rate from website visit to signup was approximately 80%. This high conversion was driven by the fact that the TikTok videos were highly educational—showing the exact problem (AI detection) and the exact solution (their tool). By the time a user clicked the link in the bio, they were already 90% sold. To maintain this momentum, you can use Stormy's post tracking and analytics to monitor which specific videos are driving the most views and likes, allowing you to double down on winning formats across multiple accounts.
Scaling Operations: Multi-Account and Delegation
Once a single account starts seeing success, the next step in how to go viral on tiktok at scale is to diversify. The Natural Write team didn't stop at one account; they created multiple accounts to dominate the search results for "AI humanizer." This multi-account approach mitigates the risk of shadowbans and allows for A/B testing different hooks simultaneously.
As the revenue grew to $100K, the focus shifted from founder-led content to delegation. Scaling an organic channel requires high volume, which often means hiring UGC (User-Generated Content) creators. By using Stormy's AI email outreach, you can find and contact hundreds of creators who fit your niche, set up automated follow-ups, and manage the entire collaboration through a built-in CRM. This allows founders to step back from filming and focus on the technical product while the AI agent handles the daily outreach and creator management.
The Lean Tech Stack: High Revenue, Low Overhead
One of the most impressive aspects of this saas growth strategy is the profit margin. Because they focused on organic growth, their marketing spend was virtually zero. Their entire tech stack consisted of Next.js, Postgres, and Kysely, with hosting costs on Vercel staying under $50 per month. They used Resend for emails at $20/month and spent less than $10/month on VPNs and US phone numbers.
This lean approach allowed them to keep the vast majority of the $100,000 in revenue. It proves that in 2024, you don't need a massive team or a venture capital round to build a six-figure software business. You need a viral distribution engine and a product that solves a burning pain point identified through search data.
Conclusion: Your 90-Day Roadmap
Scaling a SaaS to $100K in 90 days is not a matter of luck; it is a matter of following a repeatable tiktok marketing strategy. By prioritizing niche research over creative ego, and by mastering the technical nuances of regional targeting, any founder can tap into the power of organic tiktok growth. Start by validating your idea through TikTok search, warm up your account properly, and don't be afraid to iterate on existing viral successes.
If you're ready to automate this process and find the perfect creators to scale your message, explore how Stormy AI can streamline your discovery, vetting, and automated outreach. The tools are available, the playbook is proven—now it's time to execute.