Building a $10 million annual recurring revenue (ARR) startup in just two years sounds like the stuff of Silicon Valley myth. Yet, for David Park, the founder of Jenni AI, this wasn't achieved through massive venture rounds or traditional Super Bowl ads. Instead, the engine of growth was a relentless, high-volume UGC marketing strategy across TikTok and Instagram Reels. By operationalizing short-form video, Jenni AI moved from zero to five million users, proving that a "content farm" of in-house creators and a sophisticated TikTok multi-account management system can outperform almost any other distribution channel.
In this guide, we break down the exact playbook used by Jenni AI. We will explore how to find viral content ideas, hire creators for $2,000–$5,000 per month, and manage a network of global social media accounts to maximize organic reach and conversion. Whether you are a solo founder or a growth lead at a scaling agency, these tactics provide a repeatable blueprint for scaling content production without breaking the bank.
The Ingredients of Viral Distribution
Before recording a single frame, David Park emphasizes a phase called "gathering ingredients." Many brands fail at Instagram Reels for business because they create what they want to see, rather than what the algorithm actually rewards. To skip months of iteration, you must understand your user's existing habits. This starts with identifying exactly which influencers your target demographic already follows on TikTok and Instagram.
One of the most effective ways to do this is to explicitly ask your users for their social handles or use the "suggested accounts" feature on established influencer profiles. By creating a "burner" account and only following creators in your niche, you train the algorithm to deliver a constant stream of high-performing hooks and content formats. This allows you to identify the ceiling of potential for an influencer. As Park notes, it matters less if an influencer consistently gets 10,000 views; it matters significantly more if they have proven they can hit 1 million or 10 million views at least once.
The Multi-Account Strategy: Why One Handle is Not Enough
The core of the Jenni AI playbook is TikTok multi-account management. Most brands create one "Official" account and wonder why their growth plateaus. Jenni AI took a different approach, managing multiple accounts simultaneously, such as Jenni AI USA, Jenni AI Germany, and Jenni AI Australia. This strategy allows a brand to hit different pockets of the algorithm and bypass the local geographic restrictions often placed on new content.
At the height of their scaling, they had five different accounts across three platforms, resulting in 15+ video uploads per day. Interestingly, David found that an account with only 48 followers would sometimes out-generate an account with 55,000 followers, even when posting the exact same video. This "shotgun approach" ensures that if one account is stuck in "200-view jail," another might catch the wave and go viral.
"The multi-account strategy is about squeezing every drop of upside. An account with 48 followers can get more views than one with 55k followers, even with identical content."| Feature | Single Account Strategy | Multi-Account Strategy |
|---|---|---|
| Algorithm Reach | Limited to one "pocket" of users. | Hits multiple niches and regions simultaneously. |
| Risk Mitigation | High risk if shadowbanned or suppressed. | Low risk; other accounts continue to perform. |
| Content Volume | Usually 1-2 posts per day. | 15+ posts per day across handles. |
| Conversion | Single point of failure. | Multiple entry points for different demographics. |
How to Hire and Manage In-House UGC Creators
To maintain such high volume, Jenni AI transitioned from one-off influencer sponsorships to hiring in-house UGC creators. These are charismatic individuals who may not have a massive following themselves but possess the raw talent to create engaging content. This shift provides stability for both the brand and the creator. Instead of negotiating a $500 fee for a single post, brands can offer a monthly retainer for a set number of videos.
David recommends a base salary of roughly $2,000 per month for dedicated creators, with more experienced influencer-creators earning between $3,000 and $5,000 per month. To prevent creators from "phoning it in," it is critical to align incentives. Park suggests a structure where creators receive bonuses based on conversions, coupon code redemptions, or view milestones. This ensures they are just as invested in the video's success as the founder is.
When searching for these creators, tools like Stormy AI can streamline the discovery process by allowing you to search for influencers by niche, engagement rate, and audience quality using natural language prompts. This helps you find the "rising stars" who haven't yet been snatched up by major agencies and are willing to work on a retainer basis.
Bypassing the 'Shadowban' Myth and Algorithm Bottlenecks
A common excuse among marketers is that their account is "shadowbanned." While algorithm suppression exists, Park argues that it is often a cover for stale content. However, if an account is consistently underperforming despite high-quality content, the multi-account strategy provides a tactical solution. You can simply start a new account using a new SIM card or have an in-house creator set up a handle on their personal device.
The goal is to find a viral series. Once a specific format works—like the "POV: You have an essay due" series Jenni AI ran—you should not just move on. You should milk that discovery. Jenni AI posted variations of the same high-performing video twice a week for six months, generating hundreds of millions of views. This consistency is only possible when you treat content production as a repeatable manufacturing process rather than a creative whim.
"You don't need a new idea every day. You need one viral series that you can tweak and repost 100 times to generate millions in revenue."Native SEO: Maximizing Discoverability
One mistake brands make when scaling content production is simply downloading a video from TikTok and uploading it to Instagram with the watermark still visible. To win at Instagram Reels for business and TikTok, you must optimize for each platform's native SEO. This means rewriting the text hooks and captions using the platform's internal editors.
Platform algorithms use the text overlays and captions to categorize your content. By using native tools on TikTok Ads Manager or the Meta Ads Manager insights, you can see which keywords are trending in your niche. Re-typing your hooks not only removes watermarks but also ensures your content is indexed correctly, helping it reach the right pocket of viewers who are most likely to convert.
The Playbook for Native Reposting:
- Record clean footage: Always keep the original, unedited video file without text.
- Rewrite text hooks: Use the native font and styling of the target platform (TikTok, IG, or YouTube Shorts).
- Optimize captions: Use 3-5 relevant keywords that users might search for in the platform's search bar.
- Add platform-specific audio: Use the "Trending Audio" features to boost initial visibility.
Negotiation Tactics: Getting the Most Bang for Your Buck
Working with influencers requires a mix of empathy and business savvy. David Park suggests a strategy of "bundling" to lower the cost per video. Instead of buying one video for $500, ask for a bundle of three for $1,200. This provides the creator with a larger, more stable payment while reducing your overhead. Furthermore, you can often add platforms for a small incremental fee—for example, paying 30% more to have a TikTok creator also post the video to their Instagram Reels.
Another advanced tactic is the "itemized removal" method. Ask the influencer for a price that includes everything: exclusivity, usage rights, and a link in bio for a month. When they give you a high quote, start removing the things you don't strictly need (like exclusivity) to drive the price down to your target range. Managing these complex relationships and tracking who has posted what is significantly easier when using a creator CRM like Stormy AI, which keeps all your negotiations and contracts in one central hub.
Global Expansion and the Content 'Twilight'
Once a content series has proven itself in one market, the next step in scaling content production is global translation. Jenni AI didn't stop at English-speaking markets; they created accounts in Mandarin, German, and Spanish. By hiring native-speaking UGC creators to recreate the exact same viral hooks, they were able to transcend cultural barriers. A powerful hook is universal; only the language needs to change.
When a viral series finally enters its "twilight years" and engagement begins to dip, you can prolong its life by reaching out to meme pages or aggregate accounts on Instagram. These pages often have massive reach but low sponsorship fees (sometimes as low as $50-$100). Reposting your proven viral winners here can trigger one last wave of traffic before you return to step one and find your next viral series.
"True virality isn't just views; it's hitting the specific pocket of users who will immediately evangelize your product."Conclusion: The Founder Advantage in UGC
The Jenni AI story proves that UGC marketing strategy is a variant of marketing that rewards extra effort and creativity over massive budgets. By operationalizing your TikTok multi-account management and building a stable team of in-house creators, you can create a distribution machine that works while you sleep. The first few videos will likely be painful, and your first influencer deals might lose money, but the data you gain is invaluable.
Start by researching your niche, identifying the "ceiling" of potential influencers, and launching multiple accounts to test your hypotheses. As your skills compound, you'll find the one amazing creator or the one viral series that makes up for all previous losses. The era of the single, polished brand account is over—the era of the high-volume AI-driven content farm has arrived.