Mastering Customer Research: A GenSpark Guide to Building Data-Driven Personas

Most marketing personas are fundamentally broken. They focus on superficial demographics—age, location, and job title—while completely missing the psychological friction that actually prevents a sale. In the modern growth landscape, truly understanding buyer psychology is the only way to escape the noise of generic targeting. By leveraging tools like GenSpark for deep research and platforms like Stormy AI for creator sourcing and outreach, brands can ensure their personas are activated through the right voices on social media.