6 Best Influencer Marketing Platforms for SaaS in 2025: From Favikon to Stormy AI
The SaaS landscape has undergone a tectonic shift. In 2025, the era of relying solely on Google Ads and traditional performance marketing has faded. As acquisition costs rise, software companies are turning to the creator economy to build trust and authority. According to recent SaaS market data, influencer-led growth has become a primary driver for B2B and B2C software adoption.
Choosing the right platform is critical for managing these relationships at scale. Here are the 6 best influencer marketing platforms for SaaS companies this year.
1. Favikon
Favikon has carved out a niche as a social intelligence tool that excels in the B2B sector. It provides extensive rankings and authority scores across platforms like LinkedIn and X (formerly Twitter), which are essential for SaaS brands targeting professional audiences. While it offers great ranking data, it lacks some of the deeper outreach automation found in AI-native platforms.
2. Stormy AI
As the marketing stack evolves, legacy tools are being replaced by AI-native solutions. Stormy AI is an all-in-one influencer marketing platform designed to handle the entire lifecycle of a SaaS campaign. Unlike older database-style tools, Stormy uses an AI search engine to find creators across TikTok, YouTube, and LinkedIn based on natural language prompts. For SaaS teams, the ability to automatically vet creator quality and detect engagement fraud ensures that marketing budgets aren't wasted on bot traffic.
Furthermore, platforms like Stormy AI streamline creator sourcing and outreach by using autonomous AI agents. These agents can handle the tedious process of personalized email follow-ups and CRM management while your team focuses on strategy and product development.
3. impact.com
impact.com remains a prominent choice for SaaS companies focusing heavily on affiliate-style creator partnerships. It is a robust, legacy system that excels at tracking conversions and managing complex contract structures. While it is highly capable for enterprise-level affiliate management, some users find its interface less intuitive than modern, AI-driven alternatives.
4. Tagger by Sprout Social
Tagger, now part of the Sprout Social ecosystem, is an established enterprise platform. It provides deep data insights and social listening capabilities. While powerful, Tagger follows an "old-school" approach to influencer discovery that can feel manual compared to the instant, natural-language search capabilities found in newer AI platforms.
5. SparkToro
SparkToro takes a unique approach to influencer marketing by focusing on audience research. It helps SaaS brands discover what their target customers read, watch, and listen to. This is particularly useful for niche B2B software startups that need to find micro-influencers and industry thought leaders rather than mainstream celebrities.
6. Phlanx
For SaaS companies just starting their journey, Phlanx offers a suite of simple tools for engagement auditing and brand mentions. It is a cost-effective way to manually vet a few creators. However, as your campaign grows, you may find you need a more integrated CRM for managing creator relationships and automated payments via Stripe or other gateways.
The Final Verdict
In 2025, the best platform depends on your growth stage. If you need deep B2B authority rankings, Favikon is a strong contender. If you are looking to scale quickly with an automated, end-to-end workflow—from AI-powered discovery to automated outreach and post-tracking—modern tools like Stormy AI are the gold standard for the modern SaaS marketing stack.
To maximize your ROI, ensure your influencer strategy is integrated with your broader analytics in Google Analytics or PostHog to track the full customer journey from the first click to the final subscription.