Every entrepreneur eventually hits a wall. You’ve built a product that works, you’ve found a few customers, and you’re grinding 14 hours a day, yet the needle won’t move. This is the infamous growth plateau, and according to Alex Hormozi, the reason you’re stuck isn’t a lack of effort—it’s a lack of a clear business scaling framework. When you move from a few million in revenue toward the 8-figure mark, the game changes from doing the work to building the machine that does the work.
Scaling to 8 figures requires a shift in perspective. You have to stop being a bottleneck and start becoming an architect. The MOSY 6 Framework is designed to help you identify which lever to pull next to maximize output without increasing your personal workload.
1. Market: Finding the Hungry Crowd
Success begins with picking the right pond. Hormozi emphasizes that even a mediocre offer will sell in a starving market. Use tools like Statista or Google Trends to validate that your niche is growing, has purchasing power, and is easy to target.
2. Offer: The $100M Foundation
Your offer shouldn't just be a service; it should be an "Irresistible Offer." As detailed in Hormozi's book, $100M Offers, you must increase the perceived value while decreasing the time delay and effort for the customer. High-ticket offers allow you to reinvest more into your growth machine.
3. Sales and Traffic
Once the offer is dialed in, you need a predictable stream of eyeballs. This usually involves a mix of warm outreach, content, and paid media through platforms like Meta Ads or Google Ads. For brands looking to leverage organic trust, platforms like Stormy AI streamline creator sourcing and outreach, allowing you to scale influencer partnerships as a consistent traffic source.
4. Systems: The "Boring" Growth Engine
To scale, you must document every repeatable action. Using tools like Notion for documentation and Zapier for automation ensures that your business can run while you sleep. If a process isn't automated or delegated, it's a liability.
5. Yield and People
As your volume increases, your focus shifts to the "Yield"—the efficiency of your team and your capital. This is where you recruit A-players via LinkedIn and optimize your margins. Efficient businesses use modern stacks, integrating Stripe for seamless global payments and Stormy AI to automate the tedious parts of creator relationship management.
6. Operations: Removing Friction
The final step is constant iteration. Review your Google Analytics and internal KPIs to find where customers are dropping off. Scaling isn't just about adding more "in"; it's about making sure less "leaks out" through poor customer experience or operational inefficiency.